Thursday, 8 February 2018

Magazine Advert

Interview of what our target audience thought of the three magazine adverts that we researched -





We found that a lot of people liked the Jessie J and the Olly Murs as they liked how different the Olly Murs advert layout but they liked the colours used in the Jessie J advert. I'm going to try an implement a little bit of both in these in my advert design. 


Our separate advert designs - 

 This was Jasmines design. I like the aesthetic of  advert however I'm not keen on the layout or the three figures on the front i do think it is a little too plain and could use more colour to match with the rest of our media products. I love how the font stands out and i like over lay of the pictures in the background but i personally do not think that this would be suitable for a magazine advert as it doesn't stand out as much as it could.
 I think out of all of them my favourite was Paige's advert because of the layout, i love how all of the colours stand out and the fact that she has put the reviews from other companies on there. The main thing i would change is the background image as i don't particularly like the images of us three or the fact that the background is completely plain. If it has a little more colour and she had used a different image then this would be the perfect magazine advert for our music video.
For mine i think i could have thought out the layout a bit more and changed some of the font as it is a bit plain. Although i love the effect i used on the pictures of Paige and Jasmine as i used powerpoint and found this effect emphasised the colours in the pictures that links directly to our video as it ties in some of the colours that we have especially towards the end of our video in Winter Wonderland. Also the grey on the other two boxes matches when we fade to black and white for the flashbacks and the suitcase scene.



Here is our discussion as a group of the three magazines -

Our final design -

We found that although we really liked all of the designs we particularly liked the image the lay out of Paige's Advert but the colours in mine as they match well with the digipak and the music video.
In the ended to use a bit of both in our final design and wanted to change the background image and use the idea of the colour to black and white. We took what we had for our digipak so that the image was split in half and we also took the main layout from Paige's magazine design but changed it slightly as it was too big for the image we had chosen and we went for black and white font rather than black and red to tie everything together.
Jasmine had used photoshop to help us see what our final design would look like properly to see if it would fit well and stand out, this worked better than we had hoped and are really happy with our final design.



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